Everything You Need To Know About Project Crossbow

Sings - *Woh Chali Woh Chali Dekho Duniya Badlne Chali*

A successful brand manager having worked with companies such as Red Bull, KPMG etc Srishti was thriving professionally, but something inside her felt incomplete. She would argue passionately with colleagues and friends on how one can make a difference rather than give up saying, ?I am just one person, what can I do?? The paradigm shift that led Srishti giving up a successful career as a corporate brand manager in Hong Kong last year (2016) came when she would defend India's poor track record in tackling crime against women and children with her foreign colleagues that made her realize how severe the problem was.

After quitting last year, 30-year-old Srishti Bakshi decided to walk across the country to educate women about how digital and financial literacy could change their lives. She is all set march 3800 km from Kanyakumari to Srinagar as a part of Empower Women Champion for Change 2016-2017. Empower Women initiative is a part of the United Nations Entity for Gender Equality and Empowerment of Women.

As a newcomer in this sphere, Srishti decided to apply to the Champion for Change programme that is open anyone who wants to make a difference. She was selected as one of 170 champions. In March 2017 she was given the opportunity to represent at the 61st session of the Commission on the Status of Women at New York and that is when her project started taking shape Srishti, an avid hiker herself wanted do something that she could do on her own. She collaborated with Deepak Ramola, who is a featured UN speaker and educator who conducts life-skills workshops. Her walk which spans across the length of the country has been split into walk days and workshop days. She intends to walk an average of 25 km each day on walk days but will make certain places during her travel as her base for her workshop days where she will conduct workshops and travel to nearby places.

Srishti will walking and talking to women in 110 rural locations and 52 towns. On walk days her days will start as early as 5am while on workshop days she will stay at each place for four to five days. The content of her workshops is designed in a way to make listeners more engaged and specific to the various audiences. She believes to empower women, digital and financial literacy is the way forward. Srishti intends to break the barriers of fear and ignorance, when it comes to technology and train women to be self-sufficient. Her initiative is Project Crossbow and Srishti intends to take #BillionStepsForWomen and Fast&Up is super proud to be a part from it! The Fast&Up Connect with Project Crossbow

What is Fast&Up doing here? Giving her the best nutrition of course! Fast&Up can proudly say that we are with Srishti and fueling each step that she takes. Srishti has been given a carefully selected basket of products which will help fuel her on walking days and keep her energized during her workshop days. We were given her plan for each day and our nutritionist came up with the ideal product mix that will produce her with the nutrition she needs. One of the main products Srishti has been given is Fast&Up Reload. Why? Srishti is walk is indifferent to the weather, hence come rain or shine - she will walk. Right now, there is a lot of shine from where she has started her journey of #BillionStepsForWomen.? Unfortunately, it is humanly not possible to escape this heat, but Reload can definitely help you to prevent the side effects of dehydration this summer. Dehydration can lead to decrease of attention, concentration along with a feeling of fatigue and headache which Srishti cannot have for each day counts. Fast&Up makes every ounce of water consumed by Srishti count!

Sweating is the way in which the body maintains its core temperature at 37 degrees centigrade. This results in the loss of body fluid and electrolytes (minerals such as Calcium, Magnesium, Sodium and Potassium). Dehydration during physical activity is common because voluntary fluid intake is often less than fluid loss through sweating. Why isn't plain water enough for Srishti? Plain water will not look after her increased body demands. Until the electrolytes (particularly sodium) which are lost in sweat when she is walking are replaced, water balance will not be effectively replenished and maintained. We do not lose plain water when we sweat and plain water alone will not allow us to recover effectively (S. M. Shirreffs,? Hydration in sport and exercise: water, sports drinks and other drinks?, Journal compilation ? 2009 British Nutrition Foundation Nutrition Bulletin). Fast&Up Reload is an ideal choice for hydration with the right combination of Electrolytes, Antioxidants, and Carbohydrates. With its hypotonic formula, it ensures quick hydration without drying the mouth. Hypotonic drinks contain particles that are less concentrated than body fluid which means they are more quickly absorbed by the body. They increase the rate at which water is absorbed by the body and speed up the rehydration process. Fast&Up Reload understands the serious needs of hydration and is uniquely formulated to give you nothing but an ideal hydration formula and does not provide you with an unpleasant overloading of sugar. What else? Multivitamins! Our body is quiet like a complex machine and it needs a lot of care for it to run smoothly. Ideally, we think our meal provides the body with everything that it needs. With Srishti is schedule and different places offering different diet, we cannot be assured that she will have her essential vitamins, minerals for the actual cellular energy you need everyday. In order to ensure that she is in top form she needs to supplement herself with a multivitamin everyday. They help provide us with the nutritional daily requirements of body and helps us to stay active and invigorated throughout the day which helps make your everyday into a Big Day (irrespective of walk days or workshop days!) Fast&Up Vitalize is a superior combination of 12 Vitamins, 9 Minerals and 1 Natural Nitrate Rich Beetroot Extract and in an Effervescent tablet form to help provide an overall health and maintenance. Effervescent tablet provides significantly greater effectiveness and nutritional benefit than any other conventional and traditional form of supplementation. This Balanced Formula of Fast&Up Vitalize helps you enjoy balanced nutrition for your body, keeping in mind the requirements and demands of the body providing overall health and maintenance. What about soreness after walking 20 KM everyday?

For Srishti, after walking long distances (workout) every day, a recovery strategy is most important. Focusing on nutrient timing, consuming the required nutrients in this post walk window, not only initiates the rebuilding and recovery of damaged muscle tissue but also restoration of energy reserves. Post her walk, it is important to restore and replenish body's fuel lost during workout. Post workout, muscle protein synthesis is stimulated. Your trained muscles need to restore, refuel, and replenish all that it lost while providing your body with the fuel required for the workout. Amino acids can help maximize the anabolic response to workout. You might think protein is the answer, but it is difficult to digest immediately. Srishti should ideally supplement her muscles with an Essential Recovery Complex (ERC) post workout. The Essential Recovery Complex (ERC) must consist of Amino Acids. The amino acids she majorly requires are Essential Amino Acids (EAA), Non-Essential Amino Acids (NEAA) and Branched Chain Amino Acids (BCAA). Hence, we suggested Srishti have Fast&Up Recover everyday after walking on her walk days. Fast&Up Recover is an ideal post workout recovery drink which helps you provide you with an unique combination of Essential Amino Acids, Non-Essential Amino Acids along with BCAA?s to help repair your muscle tissues and help Srishti prepare for the next walk day! Apart from this, Srishti has Charge everyday, irrespective of walk or workout days to build a strong immunity so that her walk doesn't stop! Fast&Up is very proud to fuel Srishti is #BillionStepsForWomen and we feel thrilled to say that we are with Srishti at every step she takes.

Putting a spin to the famous quote - ?A small step of one woman, a giant leap for the empowerment of billions!? As the birthday of the Father Of Our Nation draws close, we can't help but feel, one man started the march to liberate the country and now a woman is marching to make this country a safer home for women! Kudos to you, Srishti!